The Hidden Costs of Marketing: Things You Haven’t Thought About


  What is real-time marketing? In a nutshell, it’s marketing that happens in the moment. It’s not just an awareness campaign or a short-term promotion. Real-time marketing is about understanding customer needs and reacting to them in the instant they occur. But how do you make sure your business stays on top of all those...


  Many people in business believe that the only way to be successful is to continually update their marketing strategy. However, this is not always the case. There are times when it is best to stick with a winning formula, and there are also times when a complete overhaul of the marketing strategy is necessary....


  It is no secret that the field of marketing is a rapidly growing industry. With the rise of digital media and technology, businesses are increasingly recognizing the importance of marketing and are allocating larger budgets to this critical function. In order to capitalize on this growth, it is important for aspiring marketers to have...


It’s no secret that the cosmetics industry is booming in the United States. In fact, it’s worth an estimated $62.46 billion a year and growing. But breaking into this lucrative market can be tough, especially if you’re a small or new brand. So how do you make your mark? Here are ten tips to help...

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