Buzz marketing or recommendation marketing is playing the role of a client and starting threads or participating in a discussion. Interactions (even controversial ones) on specialized portals/forums play the most important role. Consumers like to get involved, to throw themselves into a whirlwind of polemics, as long as the topic is interesting. Lively discussion causes people to absorb more information. And the longer this discussion goes on, the better for our brand because information about our promotion will spread and circulate.
Importantly, buzz marketing brings huge effects – here the potential user (perhaps for the first time) sees the brand’s recommendation on the Internet.