It’s a classic debate – which is better, digital marketing or traditional? Traditional marketing can still be used to drive customers to your brick-and-mortar store, while digital marketing can be used to drive them online. Small business owners need to get familiar with the pros and cons of each type of advertising in order to...
We all know it can be tough to find a PPC agency that is worth the time and investment. What’s more, you have to work with a few different agencies to get the right one for your needs. So how do you choose which marketing agency is best for you? Read on as we provide...
The SEO horizon is always shifting, and what was best practices in 2017 may not be the same in 2022. This blog will explore some of the best SEO practices that we think will be on top in five years. We’ll discuss why they’re so controversial and argue why you should start implementing them right...
In this age of email and texting, it’s hard to believe that telemarketing is still a thing — but it is. If you’re wondering whether or not you should take advantage of this technique in your business, the answer depends on the type of business that you have. This post will explore some advantages associated...
TikTok was introduced as an app in September 2016 and has grown over the past three years to be one of the most popular social media apps among teens. The app, which is also called ‘musically,’ replaced Vine in just one year, becoming the 6th most used social media app. TikTok has been downloaded more...
Engagement is a key metric for success. Engaging your customers by asking them questions, posting timely updates, and creating interactive content will help you increase their loyalty and grow your business. These techniques can be used in the digital, social media, and traditional shopping realms to engage your target market. This article will discuss how...
Did you know that LinkedIn is the world’s largest professional network with more than 830 million members in over 200 countries and territories? It’s also the perfect platform for B2B marketing. In fact, according to a study by Content Marketing Institute, LinkedIn was found to be the most effective social media platform for B2B lead...
It is no secret that Amazon has taken over the retail world. The online marketplace has become a go-to destination for consumers looking to buy everything from books and clothes to furniture and electronics. In fact, a recent study found that more than half of all U.S. shoppers now start their product searches on Amazon....
As the internet evolves, so does the way we track and analyze website data. Google Analytics is continuously evolving to keep up with the latest trends and technologies. The most recent major update to Google Analytics was the release of Google Analytics 4 (G4A), which includes several significant changes and new features. What is...
When it comes to marketing, think globally, act locally. What does that mean, and how can you put it into practice? In this article, we’ll explore the concept of thinking and acting globally while keeping your target market in mind. We’ll also look at some examples of companies that have done this successfully. ...
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